Company News

Fine Dining Restaurant Group launches Bike to Bin22 initiative - A partnership with customers to travel responsibly

10/24/2013

Jackson Hole, Wy - Bin22, a bottle shop and wine bar located two blocks off the town square in downtown Jackson, announces today the launch of its Bike to Bin22 campaign - a partnership with its customers to reduce it's carbon footprint and invest in clean energy initiatives.

"The Bike to Bin22 campaign is our way of addressing one of the biggest environmental concerns facing our destination," says Gavin Fine, owner of Fine Dining Restaurant Group including Bin22. "Owning businesses in a destination that is completely dependent on the health of it's natural resources, I see it as our responsibility to help preserve our environment."

This program encourages customers to bike or walk to Bin22 when coming to shop for wine and groceries or have dinner in the wine bar. When you bike or walk to Bin22, you will be offered entry into giveaways for various deals and promotions. In addition, all guests are able to take advantage of weekly deals on some of their most popular items including wine, house made ice cream, Roadhouse Brewing Co. beers, small grocer items, and more.

Bin22, in return, will put all the money from customer savings into a Bike Fund that will be used to buy items that promote clean travel including bike racks and bike carriers.

The initiative has grown out of the success of FDRG's off-season special - Buy one entree, get the second for $2 - with 100% of the $2 being donated to a different non-profit each week. The special has raised over $60,000 for local non-profits in four off-seasons.

"Our offseason special is great, but we want to be able to offer deals that appeal to our valued local customers in the high tourist seasons as well," Fine said.

In addition to the above specials, all customers can enjoy the new Happy Hour special that starts Friday, July 12: Buy one drink, get the second for $2 from 4-6pm daily, with 100% of $2 going to Bike Fund.

To participate in giveaways related to the campaign, use #BiketoBin22 on Instagram.